A Promoter’s Rulebook for the Social Media Minefield
Let’s face it, navigating social media as a wrestling promoter can feel like walking through a minefield. One wrong move—a badly timed post, an argument in the comments, a blurry graphic—and BOOM! You can accidentally do more harm to your brand’s reputation than good. It’s a constant pressure to get it right.
The trouble is, there’s no official rulebook. Many promoters are just guessing, copying what they see other promotions do without really knowing the strategy behind it. This can lead to picking up bad habits that waste your time and, even worse, turn potential fans away from your product.
Well, consider this your rulebook. We’re cutting through all the noise and confusion to give you a straightforward, no-nonsense list of the absolute Dos and Don’ts for your social media. No fluff, no jargon, just the fundamentals. That’s why we’ve boiled it all down into this simple guide of essential social media tips for UK wrestling promoters. Let’s start with the basics of what you should, and shouldn’t, be posting.
Your Content: The Dos and Don’ts of What to Post
This is the absolute foundation. The content you post determines whether your social media is a must-visit destination for fans or a digital ghost town.
DO: Post a Wide Variety of Engaging Content.
Your social media feed should be like a great wrestling show: full of different stuff to keep people entertained! Mix it up constantly. Post thrilling video clips from your last event, create “Meet the Wrestler” graphics to introduce your talent, share behind-the-scenes photos, and run polls asking fans who they think will win the main event. The goal is to make your page a fun and interesting place to be.
DON’T: Just Post Adverts for Your Show.
This is the cardinal sin. If every single post is just a different version of “BUY TICKETS NOW!”, people will switch off and unfollow you in a heartbeat. It’s boring, it’s repetitive, and it offers zero value to your audience. Stick to the 80/20 rule: 80% of your content should be entertaining or informative, and only 20% should be a direct sales pitch. Following this simple rule is one of the most effective social media tips for indie wrestling promoters.
Your Engagement: The Dos and Don’ts of Interacting
You’ve posted some great content, and the fans are starting to comment. What you do next is absolutely crucial for building a proper community.
DO: Reply, Reply, Reply!
It’s called SOCIAL media for a reason! If someone takes the time out of their day to leave a comment on your post, you should take 10 seconds out of yours to reply. It can be a simple “Cheers for the support!” or a quick answer to their question. This simple act makes your fans feel seen and appreciated, and it’s the absolute bedrock of building a loyal fanbase that feels connected to your promotion.
DON’T: Ignore Your Fans or Get into Public Arguments.
The only thing worse than a page that only posts adverts is one that completely ignores its audience. If your comments section is full of unanswered questions, it makes your brand look arrogant and uncaring. Even worse? Getting into a slanging match with a negative commenter or a troll. You will never win a public argument online. It derails the conversation and makes your promotion look incredibly unprofessional. Just delete the comment, block the troll, and move on. Learning how to manage your comments section is one of the most vital social media tips for wrestling promoters.
Looking the Part: Key Visual Social Media Tips for UK Wrestling Promoters
On a visual platform like Instagram, people will judge your promotion in a split second based purely on how your posts look. A professional appearance builds instant trust.
DO: Maintain a Clean and Consistent Visual Brand.
This is a simple trick that makes a massive difference. Choose two or three main brand colours and two or three core fonts, and then use them on every single graphic you post. This consistency makes your promotion look professional and instantly recognisable as someone scrolls through their feed. Always use a crisp, high-quality version of your logo for your profile picture.
DON’T: Use Blurry Photos and a Jumble of Different Styles.
Nothing screams “amateur hour” more than a social media feed that looks like a messy scrapbook. Avoid using a different font on every post. And please, please, please, do not use low-quality, blurry, or badly-lit photos of your wrestlers. It makes your talent look second-rate and completely devalues your brand. It’s one of the most immediate social media tips for indie wrestling promoters to implement: if a photo is rubbish, don’t post it!
Your Scene Etiquette: The Dos and Don’ts of Being a Good Neighbour
Your promotion doesn’t exist in a vacuum. You’re part of the vibrant, passionate, and often very chatty UK independent wrestling scene. How you conduct yourself within that community is vital.
DO: Be a Positive and Supportive Member of the Scene.
A rising tide lifts all ships! Be a good neighbour. Congratulate other promotions when they have a sell-out show. Share big news when a UK wrestler gets a massive opportunity abroad. Interact positively with the fan pages, podcasts, and news sites that cover the scene. When you support the community, the community is far more likely to support you back. It builds a brilliant reputation.
DON’T: Air Your Dirty Laundry or Badmouth Anyone in Public.
This is a massive, flashing-red-light “DON’T”. Even if you have a legitimate problem with another promoter, wrestler, or even a fan, your public social media feed is absolutely not the place to hash it out. It looks unprofessional, petty, and makes the entire scene look like a circus. Handle your business privately, behind the scenes. It’s one of the most important unspoken social media tips for UK wrestling promoters: keep it classy online, always.
Your Strategy: The Dos and Don’ts of Your Game Plan
Having great ideas is one thing, but executing them consistently is what separates the pros from the hobbyists. Your behind-the-scenes approach is just as important as your public-facing posts.
DO: Plan and Schedule Your Content in Advance.
This is the secret to staying sane! You don’t need to wake up every single day and think, “Oh god, what am I going to post today?” Set aside a couple of hours once a week to plan and schedule your main posts for the week ahead using a free tool like Meta Business Suite. This means your social media is working for you even when you’re busy with a million other things.
DON’T: Post Randomly Whenever You Remember.
The ‘chaos’ approach to social media never works. If you only post when you feel like it, you’ll end up with long, silent gaps followed by a sudden flood of five posts in one hour. This kills any momentum you’re trying to build. You can’t create a proper, slow-burning hype for a show if your posts are all over the place. Consistency is absolutely key. This is one of the most practical social media tips for UK wrestling promoters because it saves you time and gets better results.
Your Final Dos & Don’ts: A Quick-Fire FAQ
Q: DO I need a separate social media account for my training academy?
A: Yes, it’s a very good idea! The audience and the goals are different. Your main promotion page is for the fans and is all about selling tickets and telling stories. Your academy page is for potential students and their families, and should be more focused on class times, training techniques, and student testimonials. You can absolutely use the main page to celebrate your students’ successes, but keeping the day-to-day business separate is much cleaner.
Q: DON’T the wrestlers’ own social media accounts do all the marketing for me?
A: They are a massive, essential part of the puzzle, but you can’t rely on them to do everything. Your promotion’s official page is the central hub where new fans will look for information. It’s where you establish your brand’s voice and control the overall narrative. The wrestlers’ accounts are the brilliant supporting characters, but your promotion’s page is the main star of your marketing efforts.
Q: DO you have one final tip that’s more important than all the others?
A: DO be authentic. Simple as that. People can spot a fake a mile off. Let your genuine passion for wrestling shine through. If you’re excited about a match, tell people! Be yourself, have fun with it, and be proud of the product you’re creating and the community you’re building. People connect with passion more than anything else. This is the last and most important of our social media tips for UK wrestling promoters.
